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Calendars of Advent 2025: the most beauty countdown of the year
Christmas is full of traditions that make us smile: lights on the streets, carols, evenings with hot chocolate... and, in recent years, a new custom has become the favorite ritual for makeup and cosmetics lovers: beauty advent calendars. ✨
Opening a little window each day to discover a new product is a magical experience that accompanies us throughout the countdown to December 25th. And the best part is that at Maquillalia you will find a wide variety of beauty calendars, with options for all tastes and budgets.
The advent calendar was born as a Christmas tradition to make the wait until Christmas Day more exciting. Originally, each window hid a chocolate or a sweet, but the concept has evolved significantly and now also exists in the beauty world.
A beauty advent calendar is a pack containing beauty surprises for each day of December until Christmas Eve. The fun part is that you never know what you will find behind each window: it could be a lipstick, a facial cream, an eyeshadow, a gloss, a nail polish, and even full-size products from your favorite brands.
In recent years, this trend has grown so much that it has become a phenomenon on social media: every Christmas, influencers and content creators share reviews and daily unboxings opening their advent calendars. This has made them increasingly popular and desired, becoming an essential of the beauty season.
In short: it's like having 24 little gifts in one, turning December into a ritual of self-care and fun that everyone wants to experience.
It's no coincidence that more and more people include them in their Christmas celebrations. Beauty advent calendars have lots of advantages that make them irresistible:
✅ Daily excitement → every morning you have a reason to smile and start the day with energy, knowing that a beauty surprise awaits you.
✅ Opportunity to try new products → they include mini sizes and often full-size formats too. This allows you to discover brands or products that you might not buy initially.
✅ Ideal gift (and self-gift too) → they are perfect for surprising someone special who loves makeup and cosmetics, or to treat yourself and pamper yourself.
✅ Variety of products in a single pack → makeup, skincare, body care, accessories… every day is different and the experience never gets boring.
✅ Great value for money → the actual value of the products is usually much higher than the price of the calendar, making it a very profitable purchase.
In short, they are a mix of excitement + beauty + savings that make December a much more special month.
At Maquillalia we love to offer variety because we know that not everyone is looking for the same thing. That's why you will find different types of beauty advent calendars:
✅ Makeup Calendars → full of lipsticks, eyeshadows, eyeliners, mascaras, blushes, and much more. Ideal for those who enjoy creating different looks every day.
✅ Skincare and Facial Care Calendars → include serums, cleansers, moisturizers, masks, and tonics. Perfect for those who love to take care of their skin and want a full month of pampering.
✅ Mixed Calendars → combine makeup and skincare, and sometimes also accessories like brushes or sponges. They are the most versatile and surprising option.
✅ Low Cost and Premium Calendars → at Maquillalia you have options for all budgets: from affordable proposals that surprise with their quality, to premium editions full of luxury.
Every year, beauty advent calendars sell out in record time, and it's no wonder: they're irresistible! At Maquillalia, we've gathered some of the most anticipated of the season:
✨ Technic Beauty Box Advent → a beloved classic for its variety of makeup in mini sizes: eyeshadows, lipsticks, nail polishes, and much more. Perfect if you like to try everything.
✨ Magic Studio Advent Calendar → fun, colorful, and full of practical day-to-day products. If you're looking for economical options with style, this calendar is for you.
✨ Revolution Advent Calendar → probably one of the most desired each year. Includes makeup, accessories, and brand products in both mini and full sizes.
✨ Calendars with Korean products → for those who prefer a month dedicated to self-care. They usually include creams, cleansers, serums, and masks.
Tip: remember that these calendars are limited editions, so if you see one you like, don't think too much, because they fly off the shelves!
With so many options available, you might find it hard to decide which one is for you. Here are some tips to make sure you choose the right one:
✅ Decide what you're most in the mood for → Do you prefer a calendar full of makeup to have fun with looks? Or one of skincare to focus on pampering your skin?
✅ Consider your budget → there are very affordable options that surprise, and also premium proposals if you want to treat yourself.
✅ Check the content if you prefer → some calendars show the list of products, in case you don't want surprises. Others prefer to keep the excitement intact. You decide!
✅ Don't leave it for the last minute → the most sought-after calendars sell out quickly. If you want to secure yours, it's better to get ahead.
Beauty advent calendars are much more than a pack of products: they are a complete experience that turns the wait for Christmas into a ritual full of excitement. Every day a new surprise, every morning a little gift for yourself or someone special.
At Maquillalia we have a selection designed for all tastes: from makeup calendars full of color to skincare chests that will make your skin shine during the holidays.
✨ Experience the magic of Christmas with your favorite beauty advent calendar, discover new products and start December with the best of smiles ✨
