Foundation

Find your perfect foundation.

Foundation is the first step to achieving an even, luminous complexion with a flawless finish. It acts as the canvas on which the entire look is built, helping to correct imperfections, even out skin tone and prolong the wear of your make-up.

At Maquillalia, you will find a wide variety of foundations to suit every skin type, need and style. From liquid foundations, perfect for a natural or full-coverage finish, to powder foundations, ideal for combination or oily skin. We also have stick foundations, which are very practical for touch-ups or localised coverage, and BB creams, which combine treatment and colour in a single step.

Whatever your skin type or the finish you are looking for, here you can choose the perfect foundation for your beauty routine.

Buy the best foundation for your skin (dry, oily, combination, sensitive)

Finding the perfect foundation can make the difference between a pretty look and a spectacular one. Each skin type needs a different formula that not only beautifies, but also cares for and respects its characteristics.

If you have dry skin, opt for moisturising foundations with a dewy finish that don't highlight dehydrated areas. For oily or shiny skin, matte finish and sebum control foundations will help keep your make-up intact for longer. Combination skin benefits from balanced or buildable formulas, while if you have sensitive skin, look for fragrance- and alcohol-free foundations with soothing ingredients.

In our selection, you will find everything: liquid, powder and stick foundations, BB creams and much more, from brands such as Catrice, Revolution and Saigu, designed for all tastes and needs.

What should I know before buying a foundation?

If you already have experience with make-up, choosing a new foundation involves more than just finding the right shade. Here are some key points to help you make the right decision:

• Formula and texture: Make sure your new foundation blends well with the products you already use, such as your primer or concealer.
• Oxidation and undertone: Some foundations darken over time. Choose the right undertone (warm, cool or neutral) so that it blends naturally with your skin.
• Finish according to the occasion: You may already have a light foundation for everyday use, but how about a more durable one for events, photos or videos?
• Compatibility with your routine: Not all formulas work well together. Check that the foundation works with your current products, such as powders or setting sprays.
• Ingredients and extra benefits: Look for formulas with hyaluronic acid, SPF, niacinamide or antioxidants if you want to boost your skincare routine while wearing make-up.
• Flashback and photography: If you often take photos or record content, avoid foundations with high SPF or certain powders that create a ‘ghosting’ effect under flash.
• Application and technique: Some foundations are best applied with a brush, others with a sponge or even your fingers. Choose a versatile texture if you like to try different techniques.

Technical aspects of the best foundations

In addition to skin tone and type, there are key technical characteristics that make the difference between a good foundation and an excellent one. Factors such as durability, water resistance, sun protection and adaptability to different skin types are essential when choosing your ideal foundation.

For example, Wibo's Skin Perfector Long-Lasting Foundation is highly rated for its long wear and professional finish, perfect for long days or special events. For those looking for sun protection and a healthy skin effect, Hean's BB Serum Cream SPF50 incorporates SPF and moisturising active ingredients, ideal for dry or sensitive skin.

If you need a water-resistant foundation, Dermacol Make-Up Cover is a favourite for its extreme coverage and ability to stay intact even in humidity or sweat. For combination to oily skin, Catrice HD Liquid Coverage Foundation offers a matte, lightweight finish with great adhesion and shine control.

These technical characteristics not only influence the finish, but also how the foundation integrates with your routine and lifestyle. Choosing well will save you time... and touch-ups!

How to combine foundations with other products for a complete look?

A good foundation is just the beginning. To achieve a flawless, long-lasting look, it is best to combine it with key products that enhance its finish and durability. With a few steps and the right products, you can transform basic makeup into a photo-ready look.

It all starts with a primer, such as Revolution's Superfix Grip Makeup Primer, which prepares the skin and improves the adhesion of the foundation. After applying your favourite foundation, the next step is to set it with a good translucent powder such as Nabla's Close-Up Baking & Setting Loose Powder, ideal for setting without altering the tone.

Want a dewy, natural finish? Add a touch of liquid highlighter, such as Saigu's Liquid Highlighter. Prefer a matte, defined look? Pair it with a cream contour and mattifying powder.

The key is to experiment and adapt your routine to the occasion. With the right combinations, your foundation will become the centrepiece of a complete, professional and long-lasting look. Dare to try new products and discover everything you can achieve with your make-up!

Recommended brands for buying foundation

Choosing a good foundation is not just about skin tone or type: the brand also matters. A quality foundation ensures a better finish, longer wear and a texture that adapts perfectly to your face. At Maquillalia, we work with trusted brands that suit all budgets and specific needs. Here are some recommendations based on your preferences:

High-end: for a professional finish

Danessa Myricks: buildable coverage, professional finish and pigment-rich formula.
Nabla: lightweight, natural foundations with excellent staying power.
Jeffree Star: ideal for photography and special events, with luxurious and versatile textures.
Affordable and effective: quality at the best price

Catrice: its HD Liquid Coverage foundation is a classic for its matte finish and long-lasting wear.
Revolution: wide variety of shades and finishes, with options for all skin types.
Wibo: buildable coverage and modern formulas at very competitive prices.
For sensitive and vegan skin

Saigu Cosmetics: foundations with natural ingredients and moisturising active ingredients, without perfumes or silicones.
Bell: gentle formulas, suitable for sensitive skin and with a luminous finish.
Double Ss: mineral makeup, ideal for reactive skin and clean beauty lovers.

Frequently Asked Questions

How do I choose the right shade of foundation if I can't try it in person?

Choosing the right shade can seem complicated online, but there are tricks that can help. The first thing is to identify your skin undertone:

Warm (tends towards golden or yellow)
Cool (pink or bluish)
Neutral (a balanced mix)
Then, compare those undertones with the descriptions and swatches available on the product pages. Many foundations include visual guides, such as those from Revolution or Catrice. You can also check reviews with real photos to see how they look on different skin types.

How can you tell if a foundation oxidises or changes colour over time?

Oxidation occurs when the product reacts with oxygen or the skin's natural oils, darkening its original shade. To prevent this:

• Read reviews that mention whether the foundation oxidises.
• Choose brands that are known for maintaining a stable shade, such as Saigu or Nabla.
• If in doubt, opt for a shade half a tone lighter and adjust with concealer or powder.
• In addition, using a good primer can help minimise this effect.