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The best hair masks: hydration, repair, and shine in a single application
Hair suffers a lot every day: heat from straighteners, bleaching, sun exposure, pollution... All this leaves it dry, dull, or porous. Therefore, incorporating a hair mask into your weekly routine is not a luxury, but an essential step.
If you want to regain shine, softness, or repair damage, including a mask in your weekly routine is not a whim, it's an act of self-love for your hair. Whether you need intense hydration, lasting shine, strengthening, or definition for curls, here you will find a personalized guide with products available at Maquillalia according to your needs.
A hair mask is not the same as a conditioner: its purpose is to go further. While conditioner only smooths the outer layer, the mask penetrates the fiber, nourishes deeply, and repairs. It is an intensive treatment with multiple benefits:
✅ Deep nutrition for dry or damaged hair.
✅ Sealing of split ends and reduction of frizz.
✅ Reconstruction of the fiber for hair damaged by heat, dyes, or straighteners.
✔️ Very damaged or dry: 2–3 times per week.
✔️ Dyed or processed: once a week.
✔️ Fine or normal hair: approximately every 10 days.
Choosing the right hair mask can seem overwhelming with so many options on the market, but I assure you that by knowing your hair type and its needs, you can easily hit the mark. Not all masks are suitable for all hair types, and using one that does not suit your needs can leave you with the opposite effect: hair that is limp, dull, or even drier. Therefore, here is a brief practical guide on what to look for according to your situation:
✅ Dry or damaged hair: look for nourishing formulas with shea butter, keratin, or natural oils. They help repair and restore softness.
✅ Colored or highlighted hair: choose masks that protect the color and add shine. Those containing antioxidants or plant proteins are perfect.
✅ Fine or volume-less hair: opt for lightweight masks, free from heavy silicones, to avoid weighing it down. Apply only to mid-lengths and ends.
✅ Curly or frizzy hair: you need a lot of hydration. Go for rich textures with oils or butters that define without weighing down.
✅ Oily roots and dry ends: apply only to the ends. You can combine a moisturizing mask with a purifying shampoo at the roots.
Here we present our favorite masks for achieving healthy, nourished, and shiny hair.
✨ Revox Molecular Repair Mask: Its formula is enriched with keratin and peptides, two key ingredients for restructuring the hair fiber from within. It provides strength and elasticity to weakened hair without weighing it down, making it an ideal choice after bleaching, straightening, or frequent use of flat irons and dryers.
✨ Mimare Anti-Frizz Mask with Macadamia Oil: It's perfect if you're fighting frizz day in and day out. Thanks to its formula rich in macadamia oil, it deeply hydrates without weighing down and helps to smooth the hair fiber, leaving hair much more disciplined, soft, and manageable.
✨Olaplex Intense Bond Hydrating Mask No. 8: It's a little gem of hair cosmetics. This mask works from the inside of the hair restoring broken bonds, resulting in stronger, nourished, and shinier hair. Ideal for those who have gone through dyes, bleaching, or simply want a commercial-worthy mane.
✨Salerm21 Leave-In Mask: It's one of those versatile products that you must have in your kit. You can use it as a conditioner, mask, or a leave-in treatment. It is formulated with silk proteins that hydrate, soften, and provide extra heat protection.
✨ Color WOW Money Masque: This mask intensely hydrates without weighing down and leaves the hair with that salon finish we all want. If you're looking for hydration that you can feel instantly, this option is a must.
✨Ziaja Pomegranate Hydrating Mask: is ideal for those who want to keep their hair nourished without spending too much. Its formula with pomegranate extract helps to restore the hair's natural hydration and keep it soft and shiny with each use.
Applying a hair mask doesn't have to be complicated, but doing it right can make the difference between a meh result and a commercial-worthy mane. If you want to get the most out of your mask, here's the step-by-step as if you were doing it in a salon (but from home, in pajamas if you want).
✅ First, make sure your hair is clean. Ideally, apply the mask after shampooing, with hair towel-dried but damp (neither soaked nor completely dry). This prevents excess water from diluting the product and helps the active ingredients penetrate better.
✅ Distribute the mask from mid-lengths to ends, avoiding the roots if you tend to have oily hair. You can use a wide-tooth comb to spread it evenly, detangle, and make the most of every drop.
✅ The exposure time is key
Not all masks require half an hour to work. Some intensive formulas, like "express" types, work in 3-5 minutes, while more restorative ones can be left on for 10 to 20 minutes. If you have time, tie your hair up and wrap it with a hot towel or use a thermal cap: the heat opens the cuticle and enhances the mask's effect.
✅ Once the time is up, rinse with lukewarm or cold water (yes, we know it's a hassle, but the result is worth it). This helps to close the cuticle and retain moisture, leaving hair shinier and softer.
How often should you use it? It depends on your hair's condition. If your hair is very dry, damaged, or curly, once or twice a week is ideal. For normal or oily hair, once every 10 days may be enough.
This is one of the most common (and most searched) questions: Does the mask go before or after shampoo? Is it always rinsed off? The quick answer is that it depends on the type of mask, but let's explain it well so you never have to guess again.
These are the most common. They are applied to clean, damp hair, after removing excess water. They provide hydration, nutrition, or deep repair. They are left on for a few minutes and then rinsed off. Perfect for a weekly routine.
Ideal for very dry, damaged, or curly hair. They are applied before washing, on dry or damp hair. They intensely nourish and protect the hair fiber. They can be left on for 10 to 30 minutes or even overnight.
They are light and do not require rinsing. They are applied after washing to maintain hydration throughout the day and make styling easier. They are very practical if you are short on time or looking for an extra daily care without overloading the hair.
It all depends on your needs: if you are looking for deep repair, opt for masks that are rinsed off after shampooing; if your hair needs a constant dose of pampering, incorporate a leave-in mask into your daily routine. And if you feel that your hair needs a nutritive reset from the roots, give pre-shampoo masks a chance!
Whether it's the sun, dye, the heat of the hairdryer, or simply the pace of life, our hair goes through a lot. And a good hair mask can be that breath of fresh air it needs to shine brightly again. Choosing the right mask for your hair type and applying it correctly not only improves hair health but completely transforms how it looks and feels.
At Maquillalia you have plenty of options tailored to every need: hydration, repair, volume, shine, or definition. And the best part is that you can combine them with other products from your routine, such as specific shampoos or oils, to create your own personalized beauty ritual.
Remember: you don't need to go to the hair salon to pamper yourself. With the right products and a bit of consistency, your at-home mask moment can become your best beauty trick.
✨ Ready to have amazing hair? ✨
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