Serums

Serums.

Facial serums are the key step in treating specific skin needs thanks to their high concentration of active ingredients and their light, fast-absorbing texture. In this category, you will find moisturising, brightening, anti-ageing, firming, soothing and purifying serums, formulated to enhance the results of your facial routine.
Whether you're looking to improve texture, reduce dark spots, combat wrinkles or control blemishes, you'll find the perfect serum for your skin type here.

How to choose the right facial serum

Each serum is designed to address a specific need. Identify your goal before choosing:

Hydration and plumping: Serums with hyaluronic acid help retain moisture and give you plumper, more elastic skin.

Brightness and dark spots: Vitamin C and niacinamide improve tone, reduce the appearance of dark spots and give you a natural glow.

Wrinkles and firmness: Serums with retinol, peptides or collagen help improve texture and stimulate cell renewal.

Combination, oily or acne-prone skin: Active ingredients such as salicylic acid, zinc or niacinamide help balance sebum and minimise pores.

Sensitive or reddened skin: Look for soothing formulas with centella asiatica, panthenol or aloe vera.

Antioxidant boost: Antioxidants help protect the skin from pollution and environmental stress.

How to use facial serums correctly

1. Apply after cleansing: The serum should be applied to clean skin before moisturiser.

2. Use a small amount: 2–3 drops are enough for the face and neck.

3. Spread gently: Apply with light touches until completely absorbed.

4. Combine active ingredients with caution: Not all ingredients are compatible in the same routine (e.g. retinol and strong exfoliants).

5. Be consistent: Consistency is key to seeing visible results.

Recommended brands

Medicube: Dermocosmetic serums to treat pores, uneven texture and signs of ageing.

Beauty of Joseon: Korean formulas with traditional ingredients and modern active ingredients that provide luminosity and balance.

SKIN1004: Soothing serums with centella asiatica, ideal for strengthening the skin barrier.

Anua: gentle, balancing treatments for sensitive or acne-prone skin.

Geek & Gorgeous: serums formulated with optimised concentrations and adjusted pH for maximum effectiveness.

Revox: concentrated, accessible active ingredients to personalise your skincare routine according to your needs.

Frequently asked questions about facial serums

Is it essential to use serum in my skincare routine?

It is not essential, but it significantly enhances the results of your face cream.

Can I use several serums at once?

Yes, as long as they are compatible and applied from lightest to thickest.

When will I see results?

It depends on the active ingredient, but generally between 2 and 4 weeks of consistent use.

Does serum replace cream?

No. Serum treats; cream moisturises and seals in the active ingredients.

Can I use serum in the morning and at night?

Yes, although some active ingredients such as retinol are recommended for night-time use only.

Related categories

Face creams

Cleansers and make-up removers

Face exfoliants

Face masks

Face sunscreens

Eye contour